Email Marketing

The Best Email Marketing Strategy

Build a Loyal Community Around Your Brand
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Let ZestPro Manage Your Email Marketing Optimization
  • ZestPro Internet Marketing Agency offers a diverse range of email marketing services designed to fit your brand needs, financial capabilities and ideal market segments. Schedule a consultation with our email marketing agency and let’s discuss the importance of email marketing in achieving your goals.
  • The importance of email marketing in digital brand success cannot be emphasized enough. Online email marketing is one of the best marketing methods for earning business leads and delivering a high return on investment (ROI).

Approximately 3.9 billion people worldwide use email every day for communication, and no other platform comes close to having this number of daily active users. Are you leveraging the potential of email marketing in your business strategy?

Don’t miss out on the opportunity to connect your brand with the right customers at the right moment and increase your sales. Enlist ZestPro Internet Marketing Agency’s goal-driven email marketing services and let us set up an email campaign that fits your business objectives perfectly.

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What Is Email Marketing?

When it comes to generating and converting leads, there isn’t a more powerful digital marketing tactic than email marketing.

Studies show that despite the growth and prominence of mobile messengers and chat applications, nearly 61 percent of consumers prefer facilitated brand interactions via email – and this preference extends across genders and age groups.

The widespread usage and increasing global relevance of email make email marketing more critical than ever before.

What is email marketing? Email marketing is a digital marketing strategy used by thousands of businesses worldwide to create brand recognition, drive sales and build client relationships.

Email marketing companies leverage different email service providers (ESPs) to send out automated, personalized marketing emails that contain brand promotions and announcements. Anything from weekly email newsletters and promo alerts to customer survey forms and event invitations can be considered a form of email marketing.

Globally, a whopping 87 percent of business-to-business (B2B) marketers and 79 percent of business-to-consumer (B2C) advertisers use email as a content distribution channel. Are you taking full advantage of email marketing services to grow and promote your business? How does your email marketing campaign fare in this competitive digital landscape?

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Begin Your email Marketing today

Discover the most effective email marketing strategy to move your email contacts down your sales funnel.

Unrivalled Levels of Service

Provide More Value to Your Customers and Deliver Big Results
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Build Customer Loyalty
Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.
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Expand Your Business Reach
Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day and about 92 percent of internet users have a minimum of one email account. Experienced email marketing specialists can help you reach your target audiences on any device while staying non-invasive and compliant with the CAN-SPAM Act.
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Test Email Campaigns and Drive Strong Results
Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself. This offers valuable insights as to where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.
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Connect With Different Audiences
Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages and data-driven campaigns based on criteria such as birthdays, regions and customer lifetime value (CLV).